Freespee opens office in Berlin

We are extremely happy to announce the launch of our office in Berlin! You can find the press release below.

BERLIN, June 16, 2011 — Freespee, the European leader in phone call monetization solutions for the lead generation industry, is opening an office in Berlin’s vibrant Mitte district.
The step reflects the growing importance of the German market to the company. Freespee’s German partner base consists of the leading directory search companies, as well as a classified advertising publisher, markt.gruppe. Freespee’s platform is currently available in 13 Northern European markets and the goal is to cover 20 markets soon across Europe. In total Freespee’s partners have close to 950,000 local advertising customers out of which over 25,000 already use Freespee.
“While Germany is in many ways an advanced digital advertising market, the performance solution we are offering has not been widely available before. In fact, that’s the case for most of the European countries”, says Carl Holmquist, Founder and CEO of Freespee.
“Whatever advertising sector you are looking at, today everything is about the performance. We provide the performance component for advertising that drives phone calls from new customers to the advertisers. This is something that Google is also doing, but their solution is only available in the United States and limited to Google’s own properties,” he points out.
Freespee’s partners include ad networks and publishers which use the Freespee platform to unify phone calls with their existing Cost-Per-Action (CPA) performance programmes and campaigns. Most of the partners are in one of the three verticals: Local directory search, classifieds and affiliate networks. While traditionally phone calls have been important for local advertisers, national advertisers are now waking up to the new opportunities to increase efficiency in affiliate marketing – and many of the largest affiliate networks are in Germany.
“Berlin was a natural choice with its lively internet and media industry community, startup-friendly infrastructure and excellent travel connections,” says Tobias Karlsson, Commercial Manager for Germany at Freespee.
The company, headquartered in Sweden, was founded in 2008 by CEO Carl Holmquist and CTO Tobias Lindgren. Its investors include Finnish venture capital fund Inventure.
About Freespee
Freespee AB is the European leader in phone call monetization solutions for the Lead Generation industry. Freespee offers turnkey solutions and an API for call metrics, analysis and the management of phone leads. The Freespee platform empowers its partners to easily measure, prove and fully monetize their content.
For further information please contact:
Anja Weinhold, HotDot Communications
Mobile +49 1702889661
Juhani Polkko
VP of Marketing, Freespee
Freespee Voice +358 9 8860 2860
More information at

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