Freespee Analytics 1.6.3 released

We hereby introduce Analytics 1.6.3! This latest version of Freespee Analytics was released during Thursday night. Some of the cleverest night owls at Freespee worked through the darkest hours to put the new version into action.
Please have a look at our summary of the most important enhancements below. Don’t hesitate to contact us if you have any questions about this release.

Alternative answering numbers

In the past you’ve been limited to one answering number per source. This will change with Analytics 1.6.3! We’ve added a feature to give you the option to configure an advanced answering number matrix. Using this matrix, you may configure different answering numbers per weekday(s) and time of day. This brilliant new feature is of course also available through the API.

This feature is not activated by default. Talk to your sales contact if you want to get started with alternative answering numbers.
Features changing names
We felt that Click-for-number and Web numbers are quite similar – they are in fact dynamic. That’s why we are now changing the names of these features as described below.
Click-for-number >> Dynamic number, server side
Web number >> Dynamic number, client side

Lead notes gets enhanced with e-mail notifications
Commenting on leads and calls is a much-appreciated feature among advertisers who have started using it. To make it even better, we’ve added e-mail notifications. This means you’ll be notified if someone adds a note on a lead or call you’ve been commenting on – to keep you in the loop!
API + Voicemail = true
Voicemail greeting recording and voicemail settings on sources are now available in the API. There is also a change in the API’s statistics resources. We added paging to help keep the result sets at reasonable size.
To find out all the details concerning these changes, please request the latest API documentation from Helpdesk by logging into your account or by contacting us.

Google Takes A Huge Step In Call Monetization With Bid-per-Call

This is the big news we’ve been waiting for since Google launched Call Metrics for AdWords almost exactly a year ago.
Rolling out over the next weeks, AdWords advertisers in US and UK will be able to buy calls in addition to clicks from desktop search, just like advertisers on Freespee’s partnering ad networks have been able to for a while now. We expect Google to expand this offering to additional countries (including the 13 other Freespee countries) during 2012.

This is great news for us and for the performance marketing industry, as it opens up new opportunities for advertisers to acquire sales leads more efficiently by being able to bid for calls also on Google.
In Google’s announcement, an example price of $5 per call is given as equivalent value of $1 per click. The simple reason for this is that people who call are further ahead in the purchase funnel than those who click – people who often are just looking for information. According to our statistics, the value of a call can be as much as 10-20 times that of a click, depending largely on the type of product/service, country, demographics and campaign optimization.
We welcome our friends at Google in joining the successful ad networks and search engines to offer calls as advertising currency.
You can learn more from the Search Engine Land article by Greg Sterling (@gsterling).
Does your ad network monetize calls yet?