This week Facebook brought a new feature to its mobile apps to discover businesses close to your location, adding to the ranks of YP apps, Foursquare, Yelp et al. The search results are enriched by, without a doubt, the largest social graph available – so you know which places your friends like to go.
It’s still too early to say how popular this feature will be among consumers, but it can indeed be a game-changer. Advertisers can already get insights into the incremental phone leads the feature creates – with Freespee Analytics Premium edition. The call analytics include both mobile and desktop traffic, further improving the visibility of social media marketing ROI.