Today we’re proud to announce that Tradedoubler – the performance marketing network with over 2,000 advertisers – has chosen our technology platform and application programming interface (API) so it can offer clickable phone numbers and tracking analytics to its advertisers.
Besides the fact that our technology is proven – actually works, and does what we promise – Tradedoubler’s CEO, Rob Wilson said we won the business because they didn’t have to reinvent the wheel; they’re now able to add clickable, trackable phone numbers to their ad formats with just a couple of lines of code.
That’s important, he added, because ads with built-in communications convert on average six times better than a traditional online or mobile display ad.
But what makes us especially proud is that Tradedoubler is joining Zanox Europe, Affiliate Window, Webgains, Affilired, and eBay Europe, among other European affiliate networks now trusting the Freespee platform for empowering their advertising formats with voice communication.
For those of you who aren’t familiar with all of our products and services, our API is used by developers in the advertising industry to get access to the Freespee platform for integrating communication services into their content and customer relationship management systems, mobile applications, web analytics, or ad serving.
Our analytics application comprises management functions, real-time number provisioning, call tracking and conversion attribution, so advertisers and platform owners can optimize marketing campaigns based on which websites generate the most calls that convert to sales.
So, welcome Tradedoubler! We’re thrilled and proud to have you as a member of our rapidly growing family.
To run a click-to-call campaign with Tradedoubler, or become a publisher, please fill out this form.