How data can cause marketers to fall victim to "inattentional blindness"

Have you ever heard of “inattentional blindness”?  Although it sounds like a nasty eye infection, it is in fact a behavioural effect that can make marketers blind to glaring information such as phone data that could help them make better informed decisions.
On Information Age, Carl explains why marketers, often so focused on data metrics, fail to notice data from their call centres which could be crucial to their decision making.
Read the full article here.