Freespee

Freespee Product Update: DoubleClick plugin

Freespee is very excited about the power of automatic bid strategies in products such as DoubleClick Search. With the addition of call data metrics, the mathematical algorithms can make much better bidding decisions. We are an integral part of closing a very big gap, and that’s why together with our friends at Google, we have developed a plugin for the Google DoubleClick Search.

 
In simple words, this means that when the plugin is enabled Freespee will feed information about calls to the customer DoubleClick Search account. In the feed, there will be information linking each call to the DoubleClick Search visitor and the particular ad that generated the conversion. The Freespee DS plugin utilises the DoubleClick Search Conversion API and feeds data to the customers DS account in real time. Bid strategies in the DoubleClick Search platform will be able to leverage this data and make better mathematical bid decisions based on more complete statistics (rather than partial statistics which will be the case of not accounting for call conversions).

The impact of the DoubleClick integration can bring drastic changes to the amount of data available to the advertiser. If you’re curious to know more, this is a great blog post to get you up to speed with some fancier details about DoubleClick.

 
In the Freespee platform, when activating the plugin, you can choose which Action Tag in the DoubleClick Search platform to attribute calls to. For example, you can choose to send calls that are considered successful (dependent on your selected call qualification criteria in the Freespee platform) to one Action Tag and all other calls to another Action Tag.

Setting up the Google DoubleClick plugin is really easy – our helpdesk will guide you through the simple process.

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