Freespee

Are you pulling back too early on your SEM tactics?

Our Chief Commercial Officer Thomas Sevège is something of a pro at the game of Risk.
Therefore it isn’t surprising that the similarities between the game of Risk and Search Engine Marketing (SEM) are very apparent to him.

 

At The Wall Blog, Thomas explains the common traits the game of Risk and Search Engine Marketing share and the importance of obtaining accurate CPA data to ensure SEM managers are taking calculated risks.

 

Read all about this over at The Wall