Shift your focus from ‘big data’ to ‘fast data’

As consumer expectations of brands and services reach an all time high, digital marketing decisions need to be based on the most up to date data and real time intelligence. As humans, many of our decisions are founded on cognitive learnings, but we need to constantly learn in order to develop.


The same goes for companies who are taking learnings about their customers. Our CEO and co-founder, Carl Holmquist, examines why having access to big data is no longer enough. To make smart decisions we need to constantly update the data we have. It needs to be data that is fast, timely and actionable.


Read Carl’s views on fast data at Fresh Business Thinking