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Advertising and the customer journey: Three important…

If you do not cover the entire path-to-purchase, your online marketing will suffer.

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Big data – why breaking down the silos between marketing and IT…

IT industry analyst, Gartner, predicts CMOs will spend more on IT than CIOs by 2017. This is being driven by the rise of areas such as…

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Predictive apps are the next frontier of marketing tech…

Last week, Salesforce bought sales data intelligence startup RelateIQ for $350 million. But that’s just the latest deal in the marketing…

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The promise of Big Data: Trends and applications

In recent times, companies have been forced to re-examine their data management strategies to make the most of the vast troves of data -…

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