Why businesses need to re-evaluate consumers’ online path to purchase

We all want to know the secret to running a successful business but not everyone understands that in any marketing activity, human interaction plays a critical role in consumer behaviour. 
Designing your online and offline communications to allow for opportunities to speak with your customers and learn more about their path-to-purchase will give your incredible insight into how you can improve their user experience and ultimately, increase sales.
Discover more about the best-kept secret in online marketing in the latest article from Carl, our Founder and CEO for