Our customers are getting smarter by the day but it has become increasingly difficult for marketers in recent years to keep up with their needs. However, all is not lost. Using the right approach to reach potential customers with your marketing and advertising, as well as thinking about the journey they take both on and offline before they decide to buy, will serve you very well.
In my latest article on MyCustomer.com I share the three things I think businesses should consider when planning their online marketing and advertising strategy that will make the customer experience more efficient for both the marketer and the customer.
Our experience working for hundreds of clients in various verticals has helped us draw some conclusions based on the data we have gathered. These conclusions helped us make recommendations to each business, which were essential to their growth.
You can read more about the three considerations I recommend for businesses here