Carl speaking at Fjord Kitchen's Living Service event

The sun is shining brightly at the Freespee corner and we’re enjoying a great summer. As you know, there has been a lot going on both in terms of product and company updates in the past few weeks and, honestly, we enjoy that so much!
We’re delighted to let you know that last night our CEO Carl had the privilege of speaking at the Fjord Kitchen event, themed Living Services. Speakers included Will Sansom of Contagious and Dan Hill of Future Cities Catapult.
Carl spoke about the topic of inattentional data blindness, and how inaccurate data can lead to fundamentally flawed services, design and business decisions. He referred to Nobel Prize-winning psychologist Daniel Kahneman’s theory of system one and system two thinking, and how it creates a habit of making business decisions on bad data. That’s of course our mission here at Freespee – to capture and provide data on interactions that other marketing automation tools cannot see.

As you can imagine, the event also had amazing food – like all Fjord Kitchen’s global events do. You can see tweets from the crowd online here.