Identifying blind spots in the customer journey online

In order to understand the motivators behind making a purchase online and the hurdles customers might be faced with, data capture of calls made to call centres and visits to the merchant’s website need to be addressed and aligned with data before conclusions are drawn as to the effectiveness of a marketing campaign and the reality of the customer journey.
Learn more about the blind spots in the online path to purchase in Carl’s latest article in Digital Marketing Magazine here.