Oxford English Dictionary announces addition of Ad Tech words to latest edition

It is evident that the adtech industry is making an impact on the wider consumer world when adtech words have been acknowledged by the Oxford English Dictionary.

Last week a series of adtech related words and phrases made the big league. ‘Sentiment analysis’, ‘second screen’, ‘responsive’ and ‘clickbait’ were included in’s yearly announcement of new official words. This highlights the fact that as business and technology evolve, consumers are becoming increasingly ‘tech-savvy’.

Technology, especially in the western world, is now deeply embedded in society. Whether it’s simply the ownership of a computer or a smartphone, or a strong personal or professional interest in building and shaping the internet as we know it, technology is absolutely something that is regarded as mainstream.

The internet and the consumer are constantly changing and there is a need to pivot and adapt to find the best solutions for businesses and end-users all the time. For this reason, there will only be more adtech words included in the Oxford English Dictionary in future editions.

Ad Tech words added to the Oxford English Dictionary in 2014 include:

  • Sentiment analysis
  • Geocache
  • Subtweet
  • Acquihire
  • Clickbait
  • Deep web
  • Fast follower
  • Responsive
  • Second screen
  • Tech-savvy