Click-to-message ads: Google enables conversational commerce through SMS

Yesterday we made a post regarding Google’s announcement of their new feature that is enhancing their mobile Adwords offering: click-to-message ads. It provides an easy way for consumers to message brands through an ad extension, launching the SMS app with a pre-written message tailored to the relevant product or service.

Consumers’ preference to contact brands via messaging solutions is on the rise

According to Google, 65% of consumers would like to use messaging in order to connect with brands and receive information about a product, service or schedule an appointment.

Google’s click-to-message ads allow marketers to connect their consumers with a sales agent in a real-time and personal manner. By embracing these conversational channels you can offer consumers an instant response and increase scalability by enabling your sales agents to handle multiple conversations.

Let’s look at their travel industry testimonial

Gabe Thayn, Director of Search Marketing at TravelPASS Group, a travel tech provider, says:

“Click-to-message ads have proven to be a great way to help pre-qualified customers start the hotel reservation process in a way that is convenient and easy for them. They can text an agent to get questions answered, continue the conversation on their own timetable, and trade booking information before completing the final checkout over the phone or on our website. It’s a seamless and streamlined process that helps increase brand trust. The conversion rate on message extensions is 41% higher compared to other ad extensions.”

So, are you ready for conversational commerce?

Regardless of your industry, your consumers want to have a conversation:

  • Travel – Booking a room or reservation
  • Insurance – Requesting information about a quote
  • Automotive – Booking a test drive
  • Banking – Booking an appointment
  • Utilities – Requesting a comparison quote

What does this mean for you? Why is it something to get excited about?

Simple. Freespee is the only conversation cloud that offers you a layer between your customers and their conversation channels. We give you visibility, control and personalisation through automated real-time messaging across your text (email, sms, form, chat, app messages) and voice channels (calls).

With the Freespee conversation cloud you can now manage all call and text conversations your customers are having with your brand today across your desktop, mobile web, and mobile app. To find out more, contact us to schedule a demo.