Freespee

Quote from the EADP conference

Recap from the EADP conference we just attended:
“So how do we move from a process based industry to a knowledge based industry?”
Jim Easton, AMR Research: “Measure everything, track everything!”
When the first release of Freespee came some 14 months ago, we learnt from our users that once you track everything, there is no point of return. It is like loosing your eyes.

EADP conference in Prague

Mattias is meeting with some of the largest directory services at the EADP conference in Prague. He is keeping us updated every once and then by posting voice blogs on Talky, the voice micro blog service we are soon about to release. It is a great experience to follow him that way.
And Tuesday was a great day for Freespee, I will tell your more about that in a couple of weeks.

Local search engine Advertising

Yesterday I was going through some of the statistics we gather from our search engine customers. Many SMEs limit their Online Advertising budget to Google and their AdWords offer. Hence, are all potential customers only using Google? Our statistics show that Global search engines are used for information gathering, which we all already new. However, when you have made your decision and want to proceed with you purchase, local search engines are used to find a service provider near by you, offering the product you want to purchase.
I was looking at a small car repair service in the small town of Strömstad in Sweden. They have purchased a top position in one of the largest local serach engines in Sweden (that use Freespee Publisher). They have more than 100 unique inbound calls from new customers per month.
Let’s say each call is worth in general €200 in new business, with 80% gross margin. Hence, they win new business worth up to €20 000 per month by spending some money on local search engine advertising.

Easier to sell with a voice contact

It has been a great summer with lots of time for my family and our third child that was born in July. As we didn’t have a stroller that suited our new needs I had to sell the one we had and buy us another one.
I used 2 of the biggest sites for classifieds in Sweden, Blocket.se and Eniro.se. In both my advertisement I used Freespee numbers, one number for each Ad. Criminals could not track the numbers to our physical address.
The stroller was sold within 7 days and ALL potential buyers contacted me for a voice conversation. I didn’t recieve a single mail. After the deal I paused my Freespee numbers. No more late calls again asking for the stroller 1 week after it was sold. Hence, advertisers that do not invite buyers to place a call dramatically lowers the probability to sell their item.

Freespee, for 600 000+ advertisers

End of last week, Freespee’s consumer technology for large scale number provisioning proved unparalleled in connecting consumers with advertisers via regular phone calls. The Freespee technology is now used at www.gulex.se to track every single phone call and create measurable results for all online advertisers in the Gulex.se directory inventory. The patented dynamic number provisioning engine is a true success, that economize number usage. We are talking about an inventory of 600 000+ advertisers for which Freespee servers mediates all calls. I am proud of our genious developers…and there’s more. Watch out…

Privacy protection, tricky for Classifieds

Metro, the daily newspaper, wrote today about Freespee, or almost. The Metro journalist wrote about the risk for thefts that comes with advertisements in Online classified services. In most countries, your private phone number connects you to an physical address, your home. This is information that the telecom operators hands out to the whitepages. Hence, by placing an advertisement on a leading classified service where you also state your phone number, it is easy to find your address and your gods. This is used by criminals! Every day.
So, what could I do as a consumer? I can’t sell a premium mountainbike without letting a potential buyer contact me by phone to ask relevant questions. What did the Metro article propose? Do not put your number in the Ad. Wrong!! This will significantly decrease your probability to sell your product. The sales cycle will be longer.
Now the journalist knows about Freespee. This is exactly why we started this project 2 years ago. We have been working hard since then. In less than 3-4 months, consumers in all Nordic countries will be able to choose a temporary phone number for an advertisement in leading classified services. The contracts are there, we are working on technical fine tuning and integration issues.
It has taken us 2 years to come here. Now we can’t wait for the day where everyone will feel safe in handing out a phone number for a voice contact. We are so close. If you also can’t wait, ask for an Invite to Freespee beta at www.freespee.se, www.freespee.no or www.freespee.dk.