Freespee

Upcoming events – Join us!

The event season is kicking off again! It almost feels like during autumn there are only a couple of weeks when you should organize any kind of event… Certainly during the next week it feels like that.
Please join us at the events for a cup of coffee – it will be fun!


 
eMetrics Marketing Optimization Summit
Stockholm, Sweden 19-20 September | Running parallel with Search Marketing Expo – SMX Stockholm
15% discount code: INUSEINSIGHTS011
Freespee’s CEO Carl Holmquist will give a speech about Capturing the offline phone conversion on Day 2 (Sep 20th) at 15:30pm.
Meeting contact: daniel.johansson at freespee.com


ad:tech London 2011 [Free Expo!]
London, 21-22 September
Freespee’s Chris Shields will be speaking about CPA Phone Calls on Day 1 at 10:30am.
Meeting contact: chris.shields at freespee.com



dmexco [Free!]
Digital Marketing Exposition & Conference
Cologne, Germany 21-22 September
Meeting contact: tobias.karlsson at freespee.com



EADP Congress 2011
Dublin, Ireland 21-23 September
European Association of Directory and Database Publishers
Meeting contact: carsten.gildum at freespee.com



a4uexpo London 2011
London (Hilton Metropole) 18-19 October 2011
Freespee is once again sponsoring the event. Early Bird rate will end September 19th – 10% discount code FREESPEEVIP
Meeting contact: juhani.polkko at freespee.com
 

Freespee Launches In The U.S. With The Digital Window Group

Just less than a year ago we started to explore new opportunities for our call advertising solution outside Local Search and Classified businesses.
Today we are very happy to announce Affiliate Window (UK) and buy.at (U.S. & UK) from the Digital Window group as new Freespee partners – and at the same time our expansion to the U.S. market.
In a very early phase we learned, that many big national advertisers were also dependent on calls as advertising currency – however, in performance advertising the Affiliate Networks were reluctant to include phone numbers in campaigns and for a valid reason: Phone numbers meant revenue leakage for the ad network and its publishers. Other way around, in call-intensive verticals those merchants were not able attract the most lucrative affiliates.
The new industry sector brought us also technical challenges: How to reliably track and attribute the caller from the landing page to the right affiliate, all the way to click level? How about billing, commission payments and real-time bidding and reporting? Last but not least, how to automatically determine commission level in CPA, based on the actual value of the transaction made over the phone?
During the year we have developed a solution together with some of the largest Affiliate Networks in the Europe. They join our cause of giving consumers the freedom of choice and Making Phone Calls Count for the online advertising industry.
Please see our joint Press Release belo for further information.
Affiliate Window and buy.at Team Up with Freespee for Next Generation Global Pay-Per-Call Solution

Pay-Per-Call at #a4uexpo

Freespee was one of the sponsors of a4uexpo Europe this week in Munich, Germany. This is the leading event for the affiliate and performance marketing industry and was attended by around 800 senior marketing professionals from all across Europe.
While in the U.S. Pay-Per-Call advertising is pretty advanced in affiliate networks, Europe lacks behind a bit – however, we are in an evaluation period with many of the largest European networks and the response from both publishers and advertisers has been very good.

 

Pictures from the event coming soon to our Facebook Page. If you’d like to learn more about our solution and become a Freespee affiliate network partner, please don’t hesitate to contact us.