Upcoming events – Join us!

The event season is kicking off again! It almost feels like during autumn there are only a couple of weeks when you should organize any kind of event… Certainly during the next week it feels like that.
Please join us at the events for a cup of coffee – it will be fun!

eMetrics Marketing Optimization Summit
Stockholm, Sweden 19-20 September | Running parallel with Search Marketing Expo – SMX Stockholm
15% discount code: INUSEINSIGHTS011
Freespee’s CEO Carl Holmquist will give a speech about Capturing the offline phone conversion on Day 2 (Sep 20th) at 15:30pm.
Meeting contact: daniel.johansson at

ad:tech London 2011 [Free Expo!]
London, 21-22 September
Freespee’s Chris Shields will be speaking about CPA Phone Calls on Day 1 at 10:30am.
Meeting contact: chris.shields at

dmexco [Free!]
Digital Marketing Exposition & Conference
Cologne, Germany 21-22 September
Meeting contact: tobias.karlsson at

EADP Congress 2011
Dublin, Ireland 21-23 September
European Association of Directory and Database Publishers
Meeting contact: carsten.gildum at

a4uexpo London 2011
London (Hilton Metropole) 18-19 October 2011
Freespee is once again sponsoring the event. Early Bird rate will end September 19th – 10% discount code FREESPEEVIP
Meeting contact: juhani.polkko at

Digital media events in Europe

Building an ecosystem almost from scratch can be tough. How do you reach your audience and build the long-term buzz, without losing your focus on signing new partners in the short term?
At Freespee, we have undertaken a number of highly targeted marketing exercises to raise awareness about the company – but also, more importantly, about the importance and value of phone calls in the Lead Generation business. Events have proven to be very efficient, in terms of either sponsoring, exhibiting at or simply attending them. In just two days, you may be able to speak to over 100 companies in your target audience, in addition to the prearranged meetings.
When operating as a startup in the intersection of the advertising, media and telecom/technology industries, it’s not easy to select the events to focus on. In fact, we haven’t been able even to find a directory of relevant (and reputable!) events in Europe. So we created our own “long-list” calendar – and want to share it with you! The calendar focuses on lead generation, performance advertising, media/publishing and major digital start-up events, and we have excluded (for example) creative industry events.
You can subscribe to this “Freespee Events” calendar in XML or iCal format – or just simply access it directly in your browser in HTML (you can optionally add it to your Google Calendar with the link in the bottom right corner).

You can find a link to each event’s website in its Description field. The location (city) is included in the title, so you can see the locations at a glance.
As you can see, there are many types of events, from very broad to very focused ones. The list is by no means complete – feel free to suggest new events, and important local (national) events are especially welcome! You can contact me directly to suggest events at: juhani.polkko (at)
We have decided to attend at least the following events, and hope to see you there!

Technology for Marketing & Advertising is a large event held in London on March 1–2 (next week!). They expect over 10,000 visitors. There are two sub-events: Online Advertising & Affiliate Expo and Publishing Expo.
Contact Hanna Olsson to set up a meeting.

The biannual International Classifieds Media Association (ICMA) event “Classifieds: Recipes for success” is organised this time in Nice, France on April 27–30. Freespee is sponsoring this executive-level conference, which has proven to be very valuable for us in the past.
Contact Juhani Polkko to set up a meeting.

European Association of Directory and Database Publishers (EADP) focuses on the industry which is under major restructuring. They have two executive-level events, EADP Conference “Mobile and Social El Dorado” on May 12–13 in Malta, and EADP Congress in September.
Contact Carsten Gildum to set up a meeting.

vdav is an event focused on directory publishers in German-speaking countries, and is held in Berlin on May 24–26.
Contact Tobias Karlsson to set up a meeting (Wir sprechen Deutsch!).

a4uexpo focuses on the over €10 billion affiliate and performance marketing industry. The next conference will be held in Münich on June 7–8.
Contact Juhani Polkko to set up a meeting.

Learnings from the ad events

During the last two weeks we attended two great digital advertising industry events, dmexco in Cologne and ad:tech in London. While dmexco had impressive American-style booths and excessive catering, ad:tech was more modest but still jam-packed.

Both however proved one thing right: Performance advertising and affiliate Ad Networks are thriving.

Freespee has so far concentrated mostly on Online Directories (local search engines), Classifieds and Media Agencies, but with the recent release of the Freespee Analytics API 1.3 we have now started to work with all kinds of digital advertising companies, who like to integrate call tracking and analysis into their platforms.

As we know, the Advertisers love Freespee Analytics, because it brings transparency to the phone call sources and enables tracking of incoming phone leads without any investments to their telephone systems. Based on dozens of excellent meetings at the trade shows, here’s a list of the most important things other people look for when partnering with Freespee:

  • Ad Networks (CPC/CPM)
  • “Our advertisers do not currently know, how much phone call traffic we generate for them. We’d like to include the number of calls to our campaign reporting in order to prove the complete value and Return On Investment to the advertisers.”

  • Affiliate Ad Networks (CPL/CPA)
  • “Our campaigns are generating thousands of phone calls, which we cannot yet track or monetize. Removing phone numbers from landing pages is the worst possible “solution”: In industries where calls are important (like insurance, cars, real estate, premium travel, etc.) the users will not convert, but walk away.”

  • Direct Marketing (Email, SMS, other)
  • “Trackable phone numbers can be added to emails or SMS messages themselves, or to the landing pages. Now we can show that we bring a lot more leads to the advertisers than they think.”

  • Mobile Ad Networks
  • “We would like to include calls to our reporting and create new Click-to-Call ad units. Through the API, we get the full details of the calls: Time and date, length of the call, and whether it was answered or not. More and more people are using their phones to search for local companies, and then call them to book appointments, reserve tables or just ask how long the store is open.”

  • Publishers
  • “The ads on our site generate thousands of phone calls and tens of thousands of euros in incremental profits to the advertisers. We believe we deserve to get credited for their success. Also, if the advertisers would know how many calls they get from our site, they would spend a lot more on the ads.”

  • Search Agencies (SEO/SEM)
  • “We get the full picture of the web traffic only by adding phone call tracking to the visitors’ web funnel.” — Did you know that using Freespee Analytics with a tracking code, you can see from which search engine or ad campaign the user came to the site and then made a phone call? We will soon tell more about the work we do together with Guava.

  • Web Analytics
  • “Using our analytics tool, the publishers know every little detail of the web site traffic – however, they miss out on one very important thing: The number of phone calls originating from the website. By using Freespee Analytics API, we can add the number of phone calls besides the data for visitors, page views and clicks. Finally our customers get the full picture.”

    See the photos from the events on our Facebook Page wall!