Press Release: Freespee Appoints New CEO And CFO

Freespee, the leading customer communication platform has announced two new major appointments within the company, each of which will serve to support the on-going development and expansion of the business.

Anne de Kerckhove will take the position of CEO for the customer communication platform, which is currently the only technology available supporting businesses and their website visitors or app users to talk in real-time via any interface, typed or spoken.

Most recently CEO at Iron Group and Iron Capital, Anne has a proven record in scale ups and global growth acceleration in digital media, entertainment and e-commerce. She successfully led several innovation companies to hyper growth internationally including Inspired Gaming Group and Videology.
Anne has succeeded Carl Holmquist, Co-Founder of Freespee, who will retain his role as Chief Strategy Officer. Carl comments, “We are no longer a start-up from Sweden. We are a growth company with 5 international offices, headquartered in London. These new appointments are going to really help us grow and expand globally as a business and we are very excited about the year ahead.”

Anne who is also an angel investor in over 25 companies and a mentor to entrepreneurs and sits on the board of 7digital and said, “I am delighted to join the talented Freespee team. The company is already experiencing double digit profitable growth and I look forward to accelerating our deployment even more broadly across Europe and North America. “Our clients are at the centre of everything we do and we will continue to invest heavily in Freespee’s innovative product suite to continuously drive greater value for our brands and their customers.”

Freespee has also announced the appointment of Dominic Ely as CFO. Dom has spent 20 years in private equity, investing in growth companies across a range of sectors, including software and media.  He became CFO/COO of Zinc Ahead, a pharmaceutical compliance SaaS business, which grew rapidly before its sale to Veeva Systems in 2015.  In the last two years he has invested in and worked with a number of early stage SMEs and is a Non-Executive Director of Kudos Innovations.

Dom comments, “I am thrilled to be joining Freespee at this exciting time in its evolution. We’ll be building on the great achievements of its founders and am looking forward to working with Anne, a world class tech CEO.”

Carl Holmquist summarised the developments; “Building on our successes so far, Anne and Dominic will lead Freespee to pursue our mission: to give brands the tools to make every customer conversation impactful. These appointments put me back in my sweet spot – looking into the future and working out how we can build what our world leading customers need in the years to come.”

Contact Information:

For more information contact:
Pamela Badham – / 07825567808
Henrietta Lawrence –

• About Anne de Kerckhove:

• About Dominic Ely:

• About Carl Holmquist:

About Freespee:

Freespee is the only customer communication platform that allows businesses and their website visitors or app users to talk in real-time via any interface, typed or spoken.

Freespee’s customer communication platform is designed to turn more web visitors and app users into customers, driving more sales.

The customer communication platform enables online businesses to see their website visitors and app users, see the conversations being had with those customers and use them to trigger specific and relevant actions to help tailor the customer experience and drive conversion.

Freespee is trusted by some of the world’s leading businesses including Axa, eBay, Schibsted, Fiat, and Peugeot to enable millions of customer conversations every month.

The company, which has raised a total of $17.25m to date, was founded by Swedish software engineers in 2009 and is headquartered in London with offices in Uppsala, Paris, Düsseldorf and Barcelona.