The concept of integrations in software or iPaaS (integration platform as a service), can be confusing to anyone outside of a technological background, after scouring the internet it is pretty tricky to find what one needs on the topic explained in layman’s terms.
Most cloud-based businesses work with a wide range of applications and platforms to form a suite which keeps their day-to-day activities running at peak optimisation. The way an enterprise bunches their existing digital arrangement together is essential, that’s where integration friendly platforms are very useful.
“For example, a human resources applicant tracking system is a standalone product, but most are integrated with payroll providers, background assessment tools and interviewing platforms. This [system] creates a full suite by combining the best provider in these three industries,” explains Forbes.
Recently, most digital enterprises favour a platform that can adapt to multiple integrations; it’s simply easier to keep all data in one place while following similar procedures – plus its becoming the norm.
“The iPaaS market is growing because more [enterprise architect] professionals see dynamic integration as the best solution to integrate cloud-based systems of engagement — like Marketo or Salesforce — with their cloud or on-premises system of records,” wrote Henry Peyret, a principal analyst at Forrester who penned “The Forrester Wave: iPaaS for Dynamic Integration, Q3 2016 as reported by Jessie Scardina of Tech Target.
There are multiple terms cropping up as the market continues to dominate within the industry, we’ve laid out a few definitions below to help flesh out this somewhat complicated topic.
Simply put, a native integration is a program that has been developed for use on a particular platform or device. It’s usually an API (Application Programming Interface) that can adapt to another system and work within it, immersing itself into the process. Without this handy creation, an enterprise would have to switch between multiple modes – such as their marketing automation or call centre, losing the cross-channel perspective of a customer’s journey.
Cloud integrations encourage multiple programs to share the information they collect in the ever mysterious cloud. It works because, in the fast-paced world of commerce, it’s much easier to stay one step ahead with real-time data. Cloud integrations aid in this by maintaining data integrity and avoiding data silos — which are never good.
This brings us to data silos, which can be problematic. A data silo is a repository of stagnant information that is controlled by one department and often kept apart from the rest of a company’s data cache. They are elusive and usually erupt from legacy technology. One solution for this problem is implementing a platform that can integrate it all into one system.
As we move further into relying on technology to manage and solve both professional and personal management issues, its good to know that there is a digital progression happening along with our needs. Who knew integrating could be so simple?
Via: Forbes, Tech Target, Bedrock Data.