The proven business model for directories, or local search as it’s often called in the online world, has for a long time been to list all the applicable businesses for free, and charge for value-added services such as increased visibility. For this, you need loads of people calling every single business owner and convince them to become a paying customer.
Right? Actually, no. What you need is intelligent analysis of your listings and potential customers. Contact only the businesses which already benefit from your traffic – and multiply their success. Web analytics is good for this. But call tracking is much better, as local search is all about the phone calls.
With local search thriving (over 4 million businesses have already confirmed their listing on Google Places), vertical search sites have become very popular, as they have been able to concentrate on a single category – such as restaurants.
Today we are happy to announce partnership with restaurant booking site 5pm.co.uk – and at the same time our first media customer in the United Kingdom. 5pm is a great place to go to, when you want to look for the nearest restaurant, read reviews, find deals and book a table for free.
With Freespee, 5pm.co.uk is able to reach for their most potential customers and help them to fill their restaurants. Simple as that.
You can find more information on our mutual press release.