Freespee for: Automotive
Freespee helps car manufacturers gain visibility and control over every customer touchpoint during the buying process. Improve lead generation by optimising marketing, and improve lead management by automating follow up and prioritising high-value prospects, and ultimately increase sales. Monitor and quickly compare the performance of each of your dealerships.
Control & trust
Develop mutual trust between your brand and your dealerships by providing lead visibility and lead management capabilities. Track every call sent to a dealership and how effectively it was followed up. Monitor their activity to incentivise the most-responsive dealers and identify those that need attention.
Attribute
phone leads
Dealerships receive many leads from multiple digital and non-digital channels. Identify the leads generated by your corporate website and your digital campaigns and assets. Access details on every customer call. Optimise marketing campaigns, media purchases and the online customer experience based on data provided.
Improve lead
quality
Many car brand websites include a dealer locator service and a landing page for each dealer. In most cases, a single phone number is shown for each dealer. This means high-value leads, general enquiries, and support calls all come to the same number. Connect incoming phone calls to their online journey and automatically route sales-ready callers to your best salespeople to make the best use of their time.
Lead recovery
26% of car sales start with a customer phoning a dealer. However, 43% of dealers never call back. Automatically follow up all missed opportunities. Help dealers re-engage leads faster by showing what the customer was looking for prior to the call to help them prioritise ‘hot’ leads and avoid cold-callers. Monitor every lead follow up - when they were re-engaged, how long it took, call duration, and the call rating provided by the customer.
Customer experience
Your customers expect a quick and smooth buying experience. The path to conversion needs to be frictionless - from sexy brand advertising to booking a test drive and visiting a dealer. Send follow up messages when agents are busy and automatically invite prospects to schedule callbacks to keep communication flowing. Prompt callers to rate every interaction - and improve a bad experience immediately - so they stay engaged and excited during the entire buying process.
Attribute
revenue
Connect every step of the customer journey. Attribute revenue to buying signals such as test-drives, to specific car brands and models. Identify how much revenue your campaigns are driving and how much value has been missed. Develop deep insight into where you have the best opportunities to increase revenue.
